Boosting engagement with modern editorial design
Brand: Penguin Random House
Role: Responsive Web + Visual Design
The Penguin Random House digital marketing team relied on flexible designs to promote long-form articles with embeddable modules for books, audio, video, images, and social media. These templates were designed for finely curated lists, increased engagement, retail click rate, and newsletter signups. Articles, features, and interviews were produced based on my design direction.
Hero + Headline
My designs were based on modern typography and photography compositions, with the ability to customize colors and font styling to create interesting arrangements and artful designs.
All text and images are FPO.
Content Modules + Recirculation
Modules for content had customizable backgrounds and layout options to brand articles with art that was indicative of the content and book theme. The editorial team could curate patterns and colors to enhance individual book promotions and author stories.
All text and images are FPO.
