Simplifying e-checkout for the world’s largest publisher
Brand: Penguin Random House
Role: UX/UI + Visual Design
With the merger of Penguin Books and Random House, an easy checkout and account setup experience was prioritized for the company’s new website.
I designed a single-column UI that summarized each step of the process. Book buyers could revisit their cart, review product details, and easily modify their quantity without leaving the purchase funnel.